Can I use Google Adwords conversion tracking?  

By using Google adwords free service you can keep track of the success rate and value of the guests' stay who go through the payment process when using Sirvoy’s booking module.

you can integrate Google conversion tracking by going to "Settings > Booking Form > Manage booking forms > Edit >". Add in the "google_conversion_id" and "google_conversion_label" that you find in the tracking code that Google provides you with.

To successfully do this you need to have tracking code installed in the return URL that your guests are directed to after the payment process. You can find more information regarding Google's tracking service here: http://support.google.com/adwords/answer/6308

 
If you have a Google Adwords account, you can create a tracking code like the one below. Extract the two values ​​from your tracking code and save them in Sirvoy.
<!-- Google Code for Conversion Page -->
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 1036102935
var google_conversion_language = "sv";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "BobCCI26nQEQl9qG7gM"
var google_conversion_value = 0;
/* ]]> */
</script>
<script type="text/javascript" src="https://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt="" src="https://www.googleadservices.com/pagead/conversion/1036102935/?value=0&amp;label=BobCCI26nQEQl9qG7gM&amp;guid=ON&amp;script=0"/>
</div>
</noscript>

 

Depending on which payment gateway you use you will have to install the tracking code in different ways. Look for your payment gateway below:

PAYMENT EXPRESS, AUTHORIZE.NET, STRIPE, SAGEPAY AND TOKENEX (ALSO WORKS IF YOU DON'T USE ANY PAYMENT SOLUTION)

When using either of these payment gateways you can integrate Google conversion tracking by going to "Settings > Booking Form > Manage booking forms > Edit >". Add in the "google_conversion_id" and "google_conversion_label" that you find in the tracking code that Google provides you with.

 

PAYPAL

By default the guests will stay on PayPal's receipt page after a successful payment. To change the return URL  and enter your own return URL you need to:

  1. Log in to PayPal and click the Profile subtab under My Account.
  2. Click the Website Payment Preferences link under Selling Preferences.
  3. Click the On radio button to enable Auto Return.
  4. Enter the Return URL.
  5. Add your Google tracking code to the Return URL you assigned.

Find more information on https://www.paypal.com/cgi-bin/webscr?cmd=p/mer/express_return_summary-outside

RBS WORLDPAY

RBS Worldpay allows you to redirect your guests to a web page on your website after they completed their payment. You can set this up from your RBS Worldpay account and install the Google tracking code on the website you direct them to. Please contact RBS Worldpay for more instructions on how to accomplish this.

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